Location. Location. Location.

Choosing the perfect location for your video series.

A perfect location for video content creation can really enhance the quality of your videos. Depending on the type of video series you are creating, location choice can be an essential element. That’s why we have put together a list of questions to ask yourself before pressing record.

What is your background?

Nothing looks less professional than a messy or distracting background. Think about what you want to say with your video or  brand. Perhaps you want something rich with texture and colour, something slick and solid, or homely and personal. What do you have access to, or what will you need to purchase or hire? 

Having some space between the subject and the background is vital if you want to create some depth in the shot, rather than having a flat looking image. That is why a larger space is (at least 4m x 6m) is recommended, allowing adiquate room between your subject and the background.  

These videos by Singing Bowl Media (our full production video service partner) provide some excellent examples of different background choices across a broad variety of content examples. 

What is the sound quality of the room or environment you’re filming within?

If audio is a consideration, then choosing a location for the sound quality is a big deal. Close your eyes and listen. What do you hear? Doors opening and closing, kids playing, planes are flying overhead, construction… Are these sounds intermittent or constant? Are they there all the time, or only at certain times of the day? When shooting outside a studio environment, there are always sound elements to consider. Loud, disturbing sounds are much harder to edit out in the editing process. Whereas constant hum noises can be limited using a noise reduction process during the sound mix.

Room choice can also affect the sound quality of a shoot. A large empty room with high ceilings will create lots of echoes. Think carpet, soft furnishings, off major roads and far away from children.

What are the lighting conditions?

Having control over the lighting of a room is always an excellent option for shooting video, especially when filming more extended scenes or interviews. If you decide to use the natural light coming from a window, bear in mind that this light source will change over time. The sun moves, clouds move, the light will move. That is why a primary artificial lighting kit can be a good idea for these types of setups. Any room that allows you to pull down the blinds and start from scratch is an excellent option if you have lights available.

Here is a helpful YouTube tutorial that goes through a basic vlogging light setup.

For the more adventurous, this video goes into extraordinary ways to light a subject.

If you are filming in harsh sunlight (think midday in summer), you will need to think of adding light to the shadows through a reflector or a powerful light source.

“Choosing a location is integral to the film: in essence, another character.”

These are some of the primary considerations when choosing a location for your video content creation. It really depends on what type of video you want to create and how it fits in with your overall video marketing strategy. 

If you work with Clipo, we can talk through your video marketing strategy and and decide on a location that best suits your video production requirements.

You can book a free consultation directly online and speak to a Clipo producer.

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